I think this is my favorite post+comments of yours ever :) Now I'm very eager to see Helvetica, and until this post, I hadn't even heard of it! I have nothing meaningful to contribute here, as I am one of those "masses" referred to by kylecassidy, above (although I never could afford a designer, anyway, so for me to eschew them is entirely theoretical!) However, I have a deep fascination with font, with a particular fondness for Tempus Sans. I find guilty pleasure in Jokerman, although I can almost never find a valid reason to use it.

I was thrilled the first time I read a book that made reference to what font was used.