i totally loved Helvetica and since watching it I can't stop seeing it everywhere. It's been everywhere but I'd never noticed how ubiquitous it really was, mostly because it does it's job well, it's authoritative, but not ostentatious. It's a font you obey but don't notice. I also can't stop noticing Ariel trying to be Helvtica everywhere. But now I make a sad clucking noise and shake my head.