I can't judge this at ALL from a reader's point of view these days, but when I was a kid I picked up everything by Harlan Ellison --collections and anthologies. I read lots of anthos, even Roger Elwood ones--I guess I was kind of indiscriminate about it.

I have had readers come up to me (or post) that they buy everything with my name on it which pleases me very much. I guess it's all branding isn't it? ;-)